HOOPATLANTA

ABOUT HOOPATLANTA

Fighting obesity, one shot at a time.

Go to any local park and you'll see kids and teens on the hard court playing basketball trying to imitate their favorite idols like Kobe Bryant or LeBron James. The one great thing about basketball, is just about anybody can play. Sure, one may need superior coordination to score 30 points but the simplicity of the game is what makes the sport something that all youth can enjoy. Whether you are by yourself or with friends, all you need is a ball and a court and you are ready to play.

To promote anything to the youth, it helps to package the message along with something that is popular or of interest to youth. We think basketball can accomplish this in both girls and boys. When you take a subject like health and nutrition and put into a context that youth can grasp, in this case, basketball, it helps them to see the big picture and get excited. HOOPATLANTA was launched to create that big picture.

With this in mind, our team at The Health Education and Communication Center of Atlanta (HECCA) has labored to make HOOPATLANTA more than just a basketball tournament. Our goal has been to make HOOPATLANTA a community intervention that through our programming efforts combat childhood obesity through the game of basketball. Fighting childhood obesity is a task that no one organization can do alone. That's why we are proud to present programs such as HOOPATLANTA, HOOPATLANTA Bounce Back Program and HOOPATLANTA Break for Basketball Camp, which is Georgia's first basketball programming catered to improving the health of Georgia's families. With our dedication, commitment and partners, we feel with basketball as our foundation, we can get our youth moving.

Check our outstanding television and radio public service announcements (PSA)!

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View frequently asked questions.

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Our event location at the Georgia World Congress Center will offer our participants over 300.000 square ft of fun and healthy activity. Located in the heart of downtown Atlanta, the Georgia World Congress Center Authority ranks among the top five largest convention destinations in the country.

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Getting to the Georgia World Congress Center is easy, and thanks to more than 4,500 parking spaces on campus, so is parking. Make sure to get your $3 Parking Discount Coupon.

$3 Parking Discount Coupon at Georgia World Congress Center

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The Sheraton Atlanta Hotel, unlike any other luxury downtown Atlanta hotel, is located directly in the heart of the city center. You’re minutes from exciting shopping, dining and the Georgia World Congress Center.

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